D9.1 Exploitation plan

Project Reference

287607

Project Acronym

FIRST

Project Full Title

A Flexible Interactive Reading Support Tool

Distribution Level

Public

Contractual Date of Delivery

1 April 2012

Actual Date of Delivery

23 April 2012

Document Number

FIRST_D9.1_20120423

Status & Version

Approved, Version 1

Number of Pages

14

WP Contributing to the Deliverable

WP9

WP Task responsible

Nikolay Pavlov

Authors

Nikolay Pavlov, Asen Rahnev

Other Contributors

 

Reviewer

Constantin Orasan

EC Project Officer

 

Keywords:

Marketing Plan

Abstract:

The aim of this marketing plan is to introduce a new product to new and existing markets. This plan describes the market opportunity, the target users and customers, identifies the key priorities for development. Description of the software product, marketing research for other similar products, statistical data for the current financial environment and SWOT analysis are also included in the marketing plan in order to forecast the future development of the product and create appropriate pricing schemes.